◉ Are you a rhythm event or drum circle facilitator (DCF) who is ready to take the next step on the business side of this work?
◉ Do you have ideas for higher-level offerings for businesses and organizations, but aren’t sure how to get them out there?
◉ Do you already work with groups in education, health & wellness, social services, or community settings, and think about offering rhythm programs for team building, meeting groups, and the like?
◉ Are you looking for where to start to approach the daunting world of “corporate” clients?
And daunting it can be. If you sense that “the rules are different” for drumming in organizational settings, you’re right. That’s because
It’s not about drumming. It’s about business results.
This fact changes lots of things. It’s important to understand and plan for the different dynamics, expectations, and pitfalls present in organizational settings, so you don’t either lose the gig, or have your session “not work” quite as well as you’d hoped.
Let me help you find your direction. “The Business of Drumming in Business” course will help you
- assess your best approach to the business world
- design programs that fill client needs, and
- deliver effective programs that make an impact.
What’s included in The Business of Drumming in Self-Study Video Course:
- 10 content modules of 1 or 2 videos each, ranging from 5 to 23 minutes each. (Lifetime access.)
- Pre- and post-session worksheets resulting in your own Business Go Plan that lays out WHAT you’re offering, WHY it matters, for WHOM, and HOW to reach those people
- Regular email prompts that help you identify your next practical step so you make steady progress
- 60 minutes of coaching with me about applying ideas to your business and program (in 1 or more sessions)
- Members-only Facebook group where we share stories, ask questions, brainstorm, and celebrate progress
- Special rate for further consulting sessions (e.g. help to propose or plan your next “big gig”)
What is ADDED for Cohort Group members:
- 6 live biweekly conference calls where we’ll go deeper with each subject, particularly into members’ practical questions and experiences about what works best for them. Together we’ll pace through the program, exchange advice and ideas, resolve specific challenges, and celebrate each others’ progress.
In this business development course, you will learn:
- The key factors you must remember to successfully serve organizational clients
- The wide variety in the business ecosystem (kinds of groups, purposes, formats, third parties) — and which feel most natural for you to serve
- From initial client contact to the end of the gig, how to design and deliver a program that meets the client’s business objectives, and gives participants a great time
- How to describe and market your offerings through clear language that your target clients want to hear
Your Choice of 2 Formats:
◉ Cohort Group
Proceed through the course with biweekly peer conversations that go deeper into applying each topic area.
Work with the material on your own, supported by email nudges and Facebook group conversation.
What previous BDIB Participants have said:
“It’s been like college for a new DCF!” — Nathan Foli
I can tell you this information will save you hours of work and problem solving. I only wish I had access to someone with such knowledge when I was starting out! — Paul Houle
THANK YOU for such an educational and inspiring course. These sessions clarified the content I was already using and introduced me to powerful tools for developing new drumming programs for business clientele. One of the best professional development opportunities I have ever had the pleasure of participating in. — Cameron Tummel
Since taking your course I’ve seen significant growth in my business and personal confidence with corporate clients. — Nicole Williams
Thank you so much for the most EXCELLENT course. So detailed, informative and empowering. — Donna Smith
Mary, you were a superb personal coach for me with that major corporate gig I had this past summer. It has become the backbone of the deepening of my path towards more business gigs. — Otha Day
Thank you for providing such an awesome course. I do business development consulting for a living, so I thoroughly enjoyed learning and seeing this world from the “biz of biz of drumming” perspective. — Deborah Payton
10 Course Modules
PART ONE: FINDING YOUR PLACE & FOCUS
1: Course Concepts and Business Landscape
There are key requirements for business programs that are different than other settings. We’ll survey various kinds of clients, situations, and programs that are possible, and note key differences, success factors, and marketing channels for each.
2: Business and Marketing Overview
Let’s take a step back to look at what every business has to accomplish, and learn components of the “Marketing Machine” that makes it happen. Plus: “Our Secret Sauce“: What we do that every organization needs.
3: Your DCF Personality
With these audiences, you have to be good at what you do — so don’t try to be something you’re not! You’ll identify your “DCF Personality,” signature blend of facilitation strengths, and learn what kinds of programs and target clients would be your best natural fit.
PART TWO: DESIGNING PROGRAMS THAT FILL CLIENT NEEDS
4: Your Target Clients
Trying to market to everyone means actually marketing to no one. You’ll identify your “best fit” target clients, and see how that makes everything easier, from program design to marketing.
5: Program Design for Adult & Corporate Groups
You have many people to satisfy: Your contact, his/her boss, and your participants — some of whom may not want to be there. We’ll learn approaches to program design that create a fun, coherent experience that delivers the right business results. Plus: Common organizational themes, and how to mold programs around them.
6: Process and “Productization”
Let’s claim it: We practice the Art of Transformation — a powerful force to be playing with. The better you understand exactly how you accomplish transformation in your circles (musical and relational), the more value you can deliver. Furthermore, when you know your process, you can start “Productizing” programs to offer a particular set of benefits for a particular kind of group.
PART THREE: PRODUCING SUCCESSFUL EVENTS
7: Art in the Details
Yes, rhythm facilitation is an in-the-moment, improvisational experience, but that does not mean leaving things to chance. Detailed planning for setup, instrument distribution, program transitions, and timing is crucial for your success, confidence and peace of mind.
8: Facilitation Wizardry
It’s showtime! We’ll look at how to get yourself in the zone of joyful facilitation, deliver your metaphors and client messages, and draw out the group’s own meaning-making and wisdom.
PART FOUR: LANDING THOSE GIGS!
9: Sales Channels
Once you’ve identified your target clients, how do you reach them? You’ll learn how to build a sales strategy that fits your strengths and preferences.
10: Pricing Principles
How much should you charge? You’ll learn a quantifiable framework and approach to finding the right price for your programs.
Cohort Group Option
6 Live Video Calls
HOW IT WORKS
The bi-weekly cohort video conference calls will “pick up where the videos left off,” going further into each topic area with more information and discussion about members’ real-life next steps. I’ll have more material to add each time, but you’ll also learn as much or more from each other!
And yes, you’ll receive a link to the recordings so you can watch whenever you want.
Before each call, you’ll watch the relevant video(s) and work on any homework assignments. On the calls themselves, I’ll briefly highlight and expand upon key elements of the topic, and then we’ll move into discussion. Each time, we’ll look at members’ businesses as case studies, which means you get a chance for personalized coaching and feedback.
With each call, you’ll identify your logical next-step, doable actions that will take your business forward over the next 2 weeks.
TOPICS and DATES
1. May 30 — OVERVIEW: Drumming as a Business
Modules 1 & 2
2. JUNE 13 — WHY: Your DCF Identity & Message
3. June 27 — WHO: Your Target Audience
4. July 11 — WHAT: Program Design & Productization
Modules 5 & 6
5. August 1 (note extra week between) — HOW: Facilitation Art & Realities
Modules 7 & 8
6. August 15 — DOING IT: Reaching out, making sales
Modules 9 & 10
Ready to move forward with the
“Business of Drumming in Business” Video Course?
Self-Study Core Program
Group Cohort Version
Want a sample of my teaching?
“3 Ways Organizational Drumming is Different”
Listen to my original Intro phone talk, edited to 37 minutes of high-value content, plus accompanying worksheet and the Rhythm Event Client Questionnaire to use for your next gig!
Tell me more about the videos
Here is the list of videos and run times. Each module includes a pdf of the slides, and most have worksheets to develop your own next steps.
- Part 1: Course Concepts 11:38
- Part 2: Business Landscape 13:17
2: Business & Marketing Overview 22:32
- 2-Supplemental: Our Secret Sauce 5:18
3: Your “DCF Personality” 13:44
4: Your Target Clients 19:35
5: Program Design 25:27
5-Supplemental: Program Themes 11:05
6: Process and “Productization” 14:22
7: Art in the Details 9:39
8: Facilitation Wizardry12:30
9: Sales Channels
- Part 1: Build your Audience 18:35
- Part 2: Direct Outreach, Advertising, Internet Search 17:45
10: Pricing & Agreements 22:27
Will you cover how to market to get organizational gigs?
The first crucial steps to successful marketing are knowing what exactly you are offering, to whom, and why they should care. We will be covering those things in depth.
Though this is not a detailed “How to Market” class, you’ll learn valuable marketing principles that will help you develop website copy and find clients.
Help! I have a program coming up and need help now!
If a gig or quote opportunity comes up and you want instant application of these principles, I can consult with you 1-on-1. I’ll help you assess the situation, plan your program, and form your client response. We can accomplish a lot in 2 or 3 consulting sessions over Skype. I’m offering a special consulting rate for telecourse participants of $50 per hour. Learn more >>
I’m a _______________ and am just starting to work with drums. Is this for me?
First, welcome to the rhythm world! I hope you’ll find it enriching musically, professionally, and with many new friendships.
Whether it’s a good time for this course depends on your individual situation and desires. If you’re reading this, you must be curious about working with organizations, so maybe the answer is Yes!
Get a taste of my content and approach at the Free Preview call.
Though the course is focused on drumming in business, my intention is to be relevant to all kinds of group facilitation, both with other kinds of groups, and using other (non-drum) modalities. So I think you’ll find it useful in your current work, too.
Even if you’re just at the “Corporate? I’d like to someday” stage, this course will give you a valuable picture of what that “someday” could look like. You’ll develop a clear idea of where to start, and which logical steps to take — whenever the time is right for you.
Contact me if you’d like to talk about your individual situation.
Ready to expand your Rhythm Facilitation Business?
Self-Study Core Program
Group Cohort Version
(If you want to set up multiple payments, we can do that! Email me.)
Need Immediate Help?
If you have a specific program or proposal coming up, you need a strategy that gets results! A 1-to-1 consulting session will give you the right proposal language and/or program design to get the gig, and deliver the business results your client wants.