The Business of Drumming
Business Development for Drumming & Rhythm Facilitators
Are you a rhythm event or drum circle facilitator (DCF) who wants expand your business to serve more people, and get paid more for your work?
- Do you have ideas for higher-level offerings for businesses and organizations, but aren’t sure how to get them out there?
- Do you already work in education, health & wellness, social services, or community settings, and think about offering rhythm programs for team building, meeting groups, and the like?
- Are you looking for where to start to approach the daunting world of “corporate” clients?
And daunting it can be. If you sense that “the rules are different” for drumming in organizational settings, you’re right. That’s because
It’s not about drumming. It’s about business results.
This fact changes lots of things. It’s important to understand and plan for the different dynamics, expectations, and pitfalls present in organizational settings, so you don’t either lose the gig, or have your session “not work” quite as well as you’d hoped.
Let me help you find your direction. “The Business of Drumming” course will help you
- assess your best approach to the business world
- design programs that fill client needs, and
- deliver effective programs that make an impact.
In this business development course, you will learn
- The key factors you must remember to successfully serve organizational clients
- The wide variety in the business ecosystem (kinds of groups, purposes, formats, third parties) — and which feel most natural for you to serve
- From initial client contact to the end of the gig, how to design and deliver a program that meets the client’s business objectives, and gives participants a great time
- How to describe and market your offerings through clear language that your target clients want to hear
Self-Study Core — 10 Modules
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1: Course Concepts and Business Landscape
There are key requirements for business programs that are different than other settings. We’ll survey various kinds of clients, situations, and programs that are possible, and note key differences, success factors, and marketing channels for each.
2: Business and Marketing Overview
Let’s take a step back to look at what every business has to accomplish, and learn components of the “Marketing Machine” that makes it happen. Plus: “Our Secret Sauce“: What we do that every organization needs.
3: Your DCF Personality
With these audiences, you have to be good at what you do — so don’t try to be something you’re not! You’ll identify your “DCF Personality,” signature blend of facilitation strengths, and learn what kinds of programs and target clients would be your best natural fit.
4: Your Target Clients
Trying to market to everyone means actually marketing to no one. You’ll identify your “best fit” target clients, and see how that makes everything easier, from program design to marketing.
5: Program Design for Adult & Corporate Groups
You have many people to satisfy: Your contact, his/her boss, and your participants — some of whom may not want to be there. We’ll learn approaches to program design that create a fun, coherent experience that delivers the right business results. Plus: Common organizational themes, and how to mold programs around them.
6: Process and “Productization”
Let’s claim it: We practice the Art of Transformation — a powerful force to be playing with. The better you understand exactly how you accomplish transformation in your circles (musical and relational), the more value you can deliver. Furthermore, when you know your process, you can start “Productizing” programs to offer a particular set of benefits for a particular kind of group.
7: Art in the Details
Yes, rhythm facilitation is an in-the-moment, improvisational experience, but that does not mean leaving things to chance. Detailed planning for setup, instrument distribution, program transitions, and timing is crucial for your success, confidence and peace of mind.
8: Facilitation Wizardry
It’s showtime! We’ll look at how to get yourself in the zone of joyful facilitation, deliver your metaphors and client messages, and draw out the group’s own meaning-making and wisdom.
9: Sales Channels
Once you’ve identified your target clients, how do you reach them? You’ll learn how to build a sales strategy that fits your strengths and preferences.
10: Pricing Principles
How much should you charge? You’ll learn a quantifiable framework and approach to finding the right price for your programs.
Free Introductory Video
Organizational Drumming: Insights, Strategies & Opportunities
Online Self-Study Course
The Business of Drumming
A 10-part professional development journey
- 10 content modules of 1 or 2 videos each, ranging from 5 to 23 minutes each. (Lifetime access.)
- Pre- and post-session worksheets resulting in your own Business Go Plan that lays out WHAT you’re offering, WHY it matters, for WHOM, and HOW to reach those people
- 60 minutes of coaching with me about applying ideas to your business and program (in 1 or more sessions)
- Business of Drumming Facebook group where we share stories, ask questions, brainstorm, and celebrate progress
- Special rate for further consulting sessions (e.g. help to propose or plan your next “big gig”)
What previous participants say:
“It’s been like college for a new DCF!” — Nathan Foli
Thank you for providing such an awesome course. I do business development consulting for a living, so I thoroughly enjoyed learning and seeing this world from the “biz of biz of drumming” perspective. — Deborah Payton
THANK YOU for such an educational and inspiring course. These sessions clarified the content I was already using and introduced me to powerful tools for developing new drumming programs for business clientele. One of the best professional development opportunities I have ever had the pleasure of participating in. — Cameron Tummel
Since taking your course I’ve seen significant growth in my business and personal confidence with corporate clients. — Nicole Williams
Thank you so much for the most EXCELLENT course. So detailed, informative and empowering. — Donna Smith
I can tell you this information will save you hours of work and problem solving. I only wish I had access to someone with such knowledge when I was starting out! — Paul Houle
Mary, you were a superb personal coach for me with that major corporate gig I had this past summer. It has become the backbone of the deepening of my path towards more business gigs. — Otha Day